Before hiring a marketing agency, it's important to understand all the services they offer, research their previous customers, set expectations for your participation and availability, and make sure you get along with their team. Request a request for proposal (RFP) from each of the candidates on your list and review their proposals. Ask to see examples of relevant jobs they have done in the past, such as websites for web development or accounts managed for social media management. Consider running a small paid project to test the two best candidates.
Examine their portfolio to see if they have experience with companies like yours and determine who your contact points will be. Make sure they are passionate about what they do, excel at creating strategies, and are willing to grow with you. Understand which services you need most and prioritize your budget accordingly. Check that they are results-oriented and understand your business.
Prices depend on the size of your business, the scope of your marketing needs, and the fees of the marketing company itself. Be aware that it can take time to see substantial results. When deciding whether to hire an in-house marketing team or partner with an agency, consider your business objectives and whether you are generating positive results for your business. If not, it may be best to wait until you can comfortably invest in marketing before partnering with an agency. WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI and make strategic decisions.
